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Privacy Policy

WHAT THIS PRIVACY POLICY COVERS

• This policy covers how The Gun Store treats personal information that The Gun Store collects and receives, including information related to your past use of The Gun Store products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.
• This policy does not apply to the practices of companies that The Gun Store does not own or control, or to people that The Gun Store does not employ or manage.

INFORMATION COLLECTION AND USE
General

• The Gun Store collects personal information when you register with The Gun Store, when you use The Gun Store products or services, when you visit The Gun Store pages or the pages of certain The Gun Store
  partners, and when you enter promotions or sweepstakes. The Gun Store may combine information about you
  that we have with information we obtain from business partners or other companies.
• When you register we ask for information such as your name, email address, birth date, gender, zip code,
  occupation, industry, and personal interests. For some financial products and services we may also ask for
  your address, Social Security number, and information about your assets. Once you register with The Gun Store and sign in to our services, you are not anonymous to us.
• The Gun Store collects information about your transactions with us and with some of our business partners,
  including information about your use of financial products and services that we offer.
• The Gun Store automatically receives and records information on our server logs from your browser, including
  your IP address, The Gun Store cookie information, and the page you request.
• The Gun Store uses information for the following general purposes: to customize the advertising and content
  you see, fulfill your requests for products and services, improve our services, contact you, conduct research,
  and provide anonymous reporting for internal and external clients.

INFORMATION SHARING AND DISCLOSURE

• The Gun Store does not rent, sell, or share personal information about you with other people or nonaffiliated
  companies except to provide products or services you've requested, when we have your permission, or under
  the following circumstances:
• We provide the information to trusted partners who work on behalf of or with The Gun Store under
  confidentiality agreements. These companies may use your personal information to help The Gun Store
  communicate with you about offers from The Gun Store and our marketing partners. However, these
  companies do not have any independent right to share this information.
• We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or
  defend against legal claims;
• We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal
  activities, suspected fraud, situations involving potential threats to the physical safety of any person,
  violations of The Gun Store's terms of use, or as otherwise required by law.
• We transfer information about you if The Gun Store is acquired by or merged with another company. In this
  event, The Gun Store will notify you before information about you is transferred and becomes subject to a
  different privacy policy.
• The Gun Store displays targeted advertisements based on personal information. Advertisers (including ad
  serving companies) may assume that people who interact with, view, or click on targeted ads meet the
  targeting criteria - for example, women ages 18-24 from a particular geographic area.
• The Gun Store does not provide any personal information to the advertiser when you interact with or view a
  targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the
  advertiser will make the assumption that you meet the targeting criteria used to display the ad.
• The Gun Store advertisers include financial service providers (such as banks, insurance agents, stock
  brokers and mortgage lenders) and non-financial companies (such as stores, airlines, and software companies).
  

COOKIES

• The Gun Store may set and access The Gun Store cookies on your computer.
• The Gun Store lets other companies that show advertisements on some of our pages set and access their
  cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not
  this one. Advertisers or other companies do not have access to The Gun Store's cookies.
• The Gun Store uses web beacons to access The Gun Store cookies inside and outside our network of web
  sites and in connection with The Gun Store products and services.

CONFIDENTIALITY AND SECURITY

• We limit access to personal information about you to employees who we believe reasonably need to come into
  contact with that information to provide products or services to you or in order to do their jobs.
• We have physical, electronic, and procedural safeguards that comply with federal regulations to protect
  personal information about you.

CHANGES TO THIS PRIVACY POLICY

• The Gun Store may update this policy. We will notify you about significant changes in the way we treat
  personal information by sending a notice to the primary email address specified in your The Gun Store
  account or by placing a prominent notice on our site.